During the last 10-20 years the Turkish beer market has experienced a rapid growth with many international brands gaining popularity. One of the highest rated breweries in Turkey is Türk Tuborg – a former subsidiary of the Danish Carlsberg/Tuborg group.
In the beginning of this year BrandSurface won the pitch of designing a label to a new high-end beer to be sold at the Turkish market. With the aim to raise the bar for exclusive beer we designed a label that leaves the consumers with no doubt that this is world class premium beer!
Final delivery included:
Overall identity and label design
Full packaging range
Pack shots
Co-opreation in bottle selection
Artwork preparation for print
Winner of the prestigious ‘Golden A’ Design Award 2018′ in the category ‘Packaging Design’.