Anthon Berg is a reputable brand known for producing high-quality chocolate and marzipan products. The company’s visual identity, including their logo, packaging and overall brand aesthetic help communicate the message and values of the brand to consumers.
The packaging design of Anthon Berg’s marzipan bread plays an important role in communicating the premium quality and elegance the brand is trying to convey to the consumer. So, as a graphic design agency, we need to take this into account when redesigning an existing product.
Anthon Berg has a classic and elegant visual identity. The color palette is predominantly pink, gold, purple and black. This color combination gives a luxurious feel to the brand and the consumer associates it with quality.
The Marzipan Bread packaging has a minimalist design, with clean lines and a simple layout. The packaging design is consistent across all products, making it easy for customers to recognize the brand and its products.
As a graphic agency, we needed the packaging design to match the rest of their visual branding. Namely, what they are trying to convey to the customer, which is premium, quality, elegance and luxury. This helps to attract customers who are looking for a high-quality, stylish product. As a graphic design agency, we hope we can help others do the same!