CASE: Asetek SimSport: "Hacked" branding kampagne til SoMe
II Motion Graphics, Branding & SoMe
Customer
Asetek SimSport — known for high-end sim-racing technology and advanced hardware for racing simulators.
The challenge
Asetek wanted a campaign that:
- stood out significantly on social media
- captured a tech-interested audience
- promoted their products as technologically superior
- increased interaction among sim racing enthusiasts
- created a strong brand identity across SoMe platforms
In an industry filled with noise and classic product videos, Asetek needed something completely different — something that would immediately stop scrolling.
A branding campaign powered by motion graphics
II Simple, minimalist but compelling animations
Visual elements, storytelling & branding
We developed a complete motion graphic concept, where all elements were designed to resemble a cyberattack on Asetek’s own channels.
The core of the campaign:
- glitch effects
- code rain, data streams and digital disruption
- red/black high-tech visual identity
- dramatic and disturbing motion graphics – perfect for capturing attention
This approach gave:
- instant eye-catcher
- strong SoMe performance
- clear brand differentiation
- a unique expression that matched
- Asetek’s high-tech universe
“Asetek SimSport Attack”
“Asetek SimSport Attack”
Why does it work so well?
“Asetek SimSport Attack”
- A dark, anonymous hacker figure sits in front of the screen
- Red glitch stripes and pixelated code rain down
- “ACCESS DENIED” is dramatically animated
- The logo slides in with heavy visual weight
- Rapid digital disruptions create intensity
Why does it work so well?
- Mood: It uses cyber-hacking aesthetics that the target audience (gamers & sim-racing fans) intuitively understand.
- Branding: Red and black match Asetek’s identity — tying the universe together.
- Motion graphics are used to create threat, drama and mystery, which increases retention on SoMe.
- Storytelling: You almost feel that Asetek is “under attack” – which creates curiosity.
Pace: Fast glitch effects keep the user’s eyes captivated.
“Hacked Product Reveal”
“Asetek SimSport Attack”
Why does it work so well?
“Asetek SimSport Attack”
- The product is displayed, but is constantly “disrupted” by:
- digital rain
- matrix effects
- glitched UI elements
- red alert graphics
- Text overlays appear as critical system messages
- Transitions look like system errors or code frames
Why does it work so well?
- Motion graphics function as a design language: not decoration, but part of the story.
- The product is being staged as “too powerful for the system”
- SoMe-optimized: quick cuts, short sequences, visual intensity
- High technological credibility: effects feel “real”, not exaggerated
This video works as perfect mid-funnel content:
The user is caught up in the drama, and is now allowed to see the product itself — still wrapped in the hacker universe.
Results
The campaign created:
- significantly higher scroll-stop rate than classic product videos
- increased brand awareness in the sim racing environment
- strong engagement rate in comment fields
- more shares due to the unusual “hacked” universe