Last year, British pharmaceutical company TTS Pharma came to us with a new brief. They had developed a new portfolio of products containing cannabidiol (CBD) that they needed our help to brand. The products, under the name Endopure, included both dietary supplements and a complete line of skin and care products. In total, a range of more than 20 products.
The medical marijuana and cannabis research market was (and continues to be) growing rapidly around the world. Despite this, many consumers still have limited knowledge – combined with a natural skepticism – of the newly approved technology. It gave us a different and exciting challenge in the design and creation process than what we are used to with our other customers.
Transparency, clear guidance and exclusivity proved to be the keywords for the design that has since paved the way for Endopure and helped set the bar internationally for industrial cannabis products.
In addition to a complete packaging series, we also developed an overall design guide and various POS materials, ads, etc.
“Transparency, clear guidance and exclusivity turned out to be the keywords for the design”