Capture & engage your audience with motion graphics
Motion graphics that bring your message to life
"Steal" the attention of your target audience before your words can do so
Motion graphics that make even difficult messages simple and visual
Do you want to convey a message that is both attention-grabbing and easy to understand? Motion graphics – or animated graphics – are an effective way to tell stories, explain processes and give your brand a coherent visual expression.
At Brand Surface, we help companies develop animated videos that fit their visual identity and the target audience they want to reach. We work with motion design, 2D animation, 3D animation and explainer videos, depending on what makes the most sense for the project. The goal is always the same: to make your message easy to decode and relevant to those you are speaking to.
Make your message clear
Do you want to convey a message that is both attention-grabbing and easy to understand? Motion graphics give you a flexible way to tell stories, explain processes, and strengthen your brand.
At Brand Surface, we develop animations that fit your visual identity and the target audience you want to reach. We create everything from video guides and 2D animations to presentations, websites or SoMe.
Why do motion graphics work so well?
Motion graphics fungerer godt, fordi de kombinerer visualitet, bevægelse og storytelling på en måde, der rammer hjernens måde at forstå og huske information på. De er både effektive som brandingværktøj og som formidler af komplekse budskaber — og der er flere psykologiske og kommunikative grunde til, at de virker så stærkt.
A visual expression that engages
Movement automatically attracts attention, which is why motion graphics often generate longer viewing times and higher engagement – especially on social media and websites where competition for attention is fierce.
Several of our customers use animated graphics for campaigns, product launches or presentations where they need a format that quickly catches the eye.
Complex messages become easier to understand
Animation makes it possible to explain technical solutions, workflows, and products in a simple way. Many companies choose explainer videos when they have topics that require something more than a traditional video or text description.
A brand that is connected across channels
We build colors, typography, and graphic elements on your existing identity. This means that all content – from small SoMe videos to larger presentations – appears as a natural part of your brand.
A flexible format with a long life
When we develop an animated video, we do so with an eye to its multi-platform usability. The graphics can be easily updated if your message changes or you need new versions for other platforms.
Motion Graphics that Grow with Your
Business
Motion graphics help you communicate even the most complex messages—from product launches and technical solutions to internal processes.
Why motion graphics grow with your business:
What the process of a motion graphics project might look like in a collaboration with us
Direction & Concept
We begin with a dialogue about your goals, target audience, and the story you want to tell. This is where we lay the foundation for the visual style.
Storyboard & Sketches
You receive early sketches and a storyboard so you can see the style and pacing before we move on to animation. This ensures peace of mind and alignment on the direction.
Design & Graphic Development
We build the graphic elements based on your visual identity. Here we create colors, typography, and illustrations that provide a recognizable and professional look.
2D or 3D Animation
This is where the graphics come to life. We work with movement, timing, and storytelling to ensure your message is communicated clearly and engagingly—whether the style is simple or detailed.
Delivery for All Platforms
We adapt the video for social media, websites, presentations, and events. This gives you a solution that works across multiple channels without extra effort.
Why choose Brand Surface for your next motion graphics campaign?
Strategic Storytelling
We bring your messages to life
→ We combine creative design with your business goals. Motion graphics isn't just about movement—it's about conveying your core narrative to build recognition and trust with your audience.
Measurable Impact
Increased engagement across all channels
→ Animated elements hold attention longer than static graphics. From social media ads to explainer videos, we ensure your visual content converts and creates real value for your brand.
Visual Identity
Tailored to your brand guidelines
→ We take your existing design and energize it. We ensure that animations feel like a natural and professional extension of your brand, regardless of the task's complexity.
Complexity Made Simple
Explain the difficult in seconds
→ Have a complex product or an abstract service? Motion graphics is the ultimate tool for visualizing processes and functions that are otherwise hard to capture with a standard camera.
Agile Production
High quality and fast execution
→ We work structured from storyboard to final delivery. Our process ensures you are always involved, hitting the mark the first time—without unnecessary detours or unforeseen costs.
Ready to bring your brand to life with strategic motion graphics? We are ready to help you create visual impact that reflects on your bottom line.
Let's talk about your animationWhy choose Brand Surface?
At Brand Surface, we work with motion graphics as a natural part of our design field. This means that animation, graphic design, branding and web are thought of together as one unified expression.
We have experience developing animated videos for both B2B and B2C companies that want to explain their solutions in a more clear and visually powerful way. Many of our clients use animation in everything from product demonstrations to employer branding and internal processes.
Vi holder processen enkel og jordnær. Du er med hele vejen, og vi arbejder i tæt dialog for at sikre, at videoen giver reel værdi i din kommunikation – både på kort og lang sigt.
Contact us to hear how we, as a graphic design agency, can help you and your business.
|| FAQ
What file formats and resolutions are your motion graphics delivered in?
We typically deliver in standard formats such as MP4 and MOV, with both Full HD (1920×1080) and 4K (3840×2160) depending on needs. If the animation is to be displayed on large screens, trade fairs or events, we can also deliver formats for real-time viewing or projection. We ensure that the files you receive are optimized for the intended channel (web, SoMe, presentation).
Who owns the rights to the animations once the project is finished?
Once the project has been submitted and approved, the rights we have agreed upon will be transferred to you.
Can we update or rebrand our motion graphics later?
Yes – because we build our motion graphics from your visual identity (colors, typography, illustrations), there is the possibility to reuse the material and update elements later (e.g. new text, logo or color palette). This means that your motion graphics can live longer and adapt to new campaigns, markets or products without having to start from scratch.
What input material should we make available as a company?
In practice, we ask for: your visual identity (logo, colors, typography), text content or message, any images/illustrations or product data – as well as information about the target audience and desired channel. The more precise and early input you can provide, the faster and more targeted the storyboard and motion graphic production can be developed.
How do we measure the impact of motion graphics?
There are several ways to measure the effect:
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Number of views, engagement and click-through rate for your motion graphics on social media or website.
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How long the target audience watches – a high completion rate shows strong communication.
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Increased inquiries or leads after a campaign that includes motion graphics.
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Internal use, such as presentations, where motion graphics help convey complex topics and thus save employee time.
We can also help you optimize your motion graphics so that they support the KPIs and metrics you are working with.
How long does it typically take to produce motion graphics?
The time required depends on the complexity and length of the project. A short motion graphic for SoMe can often be produced in 2–3 weeks, while more extensive projects with storyboards, speech and multiple graphic layers typically take 4–6 weeks. We always establish a realistic schedule together from the start, so that the process runs efficiently and transparently.
Can motion graphics be combined with existing video material or photos?
Yes, they can. We can integrate motion graphics directly into your existing video footage, product images or presentations. It gives a dynamic look and can be a cost-effective way to modernize existing content – without having to start from scratch.
How important is it that motion graphics follow visual design and movement principles?
This is very important. When your motion graphics are based on proven design and movement principles (e.g. easing, displacement/delay, transformation, dimensionality), they will not only look great visually — they will also be more effective at communicating and engaging the recipient.
|| COMPETENCIES
