Motion Graphic
Capture & engage your target audience with motion graphics
Do you want to tell your story in a way that captures and engages? At Brand Surface, we create motion graphics that bring your visual expression to life. We help companies translate ideas and messages into animated graphics that speak directly to the target audience.
Motion graphic design is an effective way to create awareness, stand out and make messages or topics more transparent. We offer everything from short motion graphics videos to social media or larger 3D animation videos, with a process that is clear and a result that impresses.
What is motion graphics & why does it work?
You get an expression that is both modern and timeless – with full control over colors, shapes and movements. Motion graphics – or in good old Danish: “animeret grafik”. Are moving images that combine graphics, typography, colors and animation into a unified story. It is a flexible method that can be adapted to almost any company, industry and target group.
Where a traditional video often requires a high-end camera, video production equipment and video editing, motion graphics can create a similar effect through simple visual techniques.
A motion graphic can range from a short explainer video to a longer presentation. Some companies choose 3D animation to show their products in detail, while others use a more abstract animation style to visualize processes.
Traditional videos filmed with a camera can also be combined with motion graphics. Typography, lighting effects and visual elements can be included in the video to strengthen the brand identity and create a professional look.
Benefits of motion graphic design?
When you choose motion graphics as part of your communication, you get a solution that both clarifies your message and strengthens your visual identity. Movement automatically attracts the eye, which is why motion graphics have a special ability to capture attention where static images are often overlooked. This makes it easier to ensure that your target audience actually stops and listens to or sees what you want to convey as a company.
At the same time, motion graphics create a strong expression that supports your brand. The animation can be adapted to your existing visual identity so that your colors, shapes and typography are recognizable across channels. This creates a professional and cohesive look wherever the video is used.
Another advantage is flexibility. A motion graphics video can work on your website, in presentations, on social media and at events. You get a tool that can be reused in many different contexts and formats that can be easily customized once produced.
When your company is working with complex messages – such as product launches, technical solutions or internal processes – motion graphics provide a scalable visual solution:
Animations can be reused and adapted to different platforms (web, SoMe, presentations) without compromising quality.
Because graphic elements (typography, colors, illustrations) are digitally constructed, they can be easily updated if the brand identity or message changes – saving time and costs for future adjustments.
You will have documented strengthened visual identity and professional expression – which creates trust among customers, partners and investors alike.
Call-to-action: Consider how often your visual material requires updating – and how a motion graphics solution can become a strategic part of your communication.
How to work with motion graphics at Brand Surface
At Brand Surface, we approach every assignment with curiosity and professionalism. When we develop motion graphic design, we always start by understanding your needs and the story you want to tell. Before we move into the actual production, we work with ideas and concepts, where we determine the direction together with you. We create storyboards and sketches so that you get a clear idea of what the finished video will look like early on.
Once the direction is in place, we design the graphic elements that form the foundation of the animation. We take your visual identity as a starting point so that the expression becomes a natural extension of your brand. Colors, typography and illustrations are developed to create coherence between your other designs and the new video.
In the animation phase, the graphics come to life. We work step-by-step with movement, timing and storytelling to ensure your message is conveyed clearly and engagingly. We can work with both simple 2D elements and more advanced 3D animations, depending on what best suits the purpose. Once the video is finished, we adapt it to the platforms you need to use it on. This can be short versions for social media, full formats for your website or large projections for events and conferences.
At Brand Surface, we see motion graphics as more than just visual content – it is a strategic communication tool that should support your business goals.
We understand your company's brand, target audience and KPIs so that the animations are measurable and relevant.
Motion graphics can increase conversions, strengthen brand awareness, and create better understanding of complex products or services.
We work closely with marketing and communications teams to ensure that our solutions work with your existing campaigns, content plans and channels.
The result is not only beautiful graphics – but a professional, data-driven story that strengthens your brand and bottom line.
Why choose Brand Surface for your next project?
At Brand Surface, we work with motion graphics as part of a broader design field. This means we can combine animation, branding, web design and graphic solutions to make your brand appear as a whole. We are not just a supplier, but a creative partner who helps you convey stories that create real value.
We believe in dialogue and collaboration, and we always approach projects with an open and down-to-earth approach. The most important thing for us is that you get a result that feels right and can be used in your communication.
Asetek Sim Sport "Hacked" campaign created with motion graphics
The campaign was designed to grab attention with visual elements that made the ads look like they had been hacked. This innovative concept was used to highlight Asetek Sim Sport’s advanced sim-racing technology and attract an engaged audience.
We combined technology, excitement and visual expression to show how Asetek’s products deliver top performance in sim racing.
The ads were designed to create curiosity and interaction and resulted in increased brand awareness and strong audience engagement.
This campaign is an example of how creativity and technological insight can be combined to create a powerful experience.
Contact us to hear how we, as a graphic design agency, can help you and your business.
|| FAQ
What file formats and resolutions are your motion graphics delivered in?
We typically deliver in standard formats such as MP4 and MOV, with both Full HD (1920×1080) and 4K (3840×2160) depending on needs. If the animation is to be displayed on large screens, trade fairs or events, we can also deliver formats for real-time viewing or projection. We ensure that the files you receive are optimized for the intended channel (web, SoMe, presentation).
Who owns the rights to the animations once the project is finished?
Once the project has been submitted and approved, the rights we have agreed upon will be transferred to you.
Can we update or rebrand our motion graphics later?
Yes – because we build our motion graphics from your visual identity (colors, typography, illustrations), there is the possibility to reuse the material and update elements later (e.g. new text, logo or color palette). This means that your motion graphics can live longer and adapt to new campaigns, markets or products without having to start from scratch.
What input material should we make available as a company?
In practice, we ask for: your visual identity (logo, colors, typography), text content or message, any images/illustrations or product data – as well as information about the target audience and desired channel. The more precise and early input you can provide, the faster and more targeted the storyboard and motion graphic production can be developed.
How do we measure the impact of motion graphics?
There are several ways to measure the effect:
-
Number of views, engagement and click-through rate for your motion graphics on social media or website.
-
How long the target audience watches – a high completion rate shows strong communication.
-
Increased inquiries or leads after a campaign that includes motion graphics.
-
Internal use, such as presentations, where motion graphics help convey complex topics and thus save employee time.
We can also help you optimize your motion graphics so that they support the KPIs and metrics you are working with.
How long does it typically take to produce motion graphics?
The time required depends on the complexity and length of the project. A short motion graphic for SoMe can often be produced in 2–3 weeks, while more extensive projects with storyboards, speech and multiple graphic layers typically take 4–6 weeks. We always establish a realistic schedule together from the start, so that the process runs efficiently and transparently.
Can motion graphics be combined with existing video material or photos?
Yes, they can. We can integrate motion graphics directly into your existing video footage, product images or presentations. It gives a dynamic look and can be a cost-effective way to modernize existing content – without having to start from scratch.
How important is it that motion graphics follow visual design and movement principles?
This is very important. When your motion graphics are based on proven design and movement principles (e.g. easing, displacement/delay, transformation, dimensionality), they will not only look great visually — they will also be more effective at communicating and engaging the recipient.
|| COMPETENCIES
