Creative & strategic packaging design
Packaging design that stands out from the crowd
Packaging design that speaks to your target audience & reflects your brand
Turn your packaging design into the strongest branding and sales material
Packaging design that attracts attention – both on the shelf and online, that is our ambition.
At Brand Surface, we create packaging designs that not only look good, but also stand out.. With over 10 years of experience in branding and visual identity, we develop packaging solutions that catch customers’ eyes, clearly communicate your product’s values, and strengthen your brand. Our packaging solutions include everything from design to finished packaging.
What is packaging design and why is it important?
Packaging design is the combination of aesthetics, function and strategy. It is about creating a package that protects the product, communicates clearly and influences the customer’s purchasing decision. Effective packaging design takes into account branding, psychology, material choice, customer behavior and the value chain from production to store.
You have under 3 seconds to convince the consumer when they stand in front of the shelf. And according to studies, up to 75% of customers make their final purchase decision while holding the product in their hand.
How your product looks and feels is your last chance to influence the consumer. And the competition is fierce, so it has to be right on target. In other words, good packaging design should showcase your product’s features and present your brand’s visual identity in the best possible way.
Therefore, your packaging design must have these 5 qualities:
- Grab attention and stand out from the competition.
- Communicate your product’s benefits and unique values.
- Support your brand’s visual identity and strengthen recognition.
- Create an emotional connection – e.g. trust, quality and authenticity.
- Demonstrate responsibility and sustainability where applicable.
Packaging is your last and often strongest selling point. It’s not just packaging, but an active tool to increase visibility and sales.
Color Psychology in Packaging Design: How Colors Affect
Consumer Choice
Colors create emotions and associations on an unconscious level, and therefore it should never be a coincidence which colors are used in commercial contexts.
Here are a few examples of what colors can mean depending on context:
Packaging design, visualization & printing - we can take care of the entire process
We work flexibly and are happy to adapt to what you need in your next packaging design.
We offer a flexible process where you can get help with the entire package or just selected parts – you decide.
Concept development & idea phase
Based on your own insight into the market and target group, we advise and ensure a strategic foundation and starting point.
Graphic design & layout
Colors, typography, materials and details play together to support your brand.
die cutting & construction
We adapt the packaging so that it both fits the product and works in logistics.
Production-ready print files
We ensure that the files meet all stated technical requirements from the printing company – without errors and without stress.
Dialogue with producers
We can take care of all communication with suppliers and printers, saving you the hassle.
Packshots & 3D visualizations
We create professional packshots and 3D visualizations that match your packaging design 1:1 and can be used in webshops, catalogs, SoMe and POS material.
Packaging design for both entrepreneurs and established brands
From start-ups to established brands – with a focus on visual, functional and commercial impact
As long as there is a match between your company and us, it doesn’t matter whether you run an established business or are an entrepreneur with a great idea. The most important thing is that we share the same vision – namely to create a packaging design that is visually appealing and reflects your brand identity.
At Brand Surface, we help start-ups, SMEs and established brands develop packaging designs that perform – visually, functionally and commercially.
For entrepreneurs and start-ups
We help you create a professional look from day one. It’s about developing packaging designs that build trust with investors, retailers and customers – and that can scale with your business.For small and medium-sized businesses
We optimize existing packaging and develop designs that strengthen your position in the market. The goal is to make your brand more recognizable, create visibility on the shelf and support growth.For established brands
We work strategically with the entire packaging portfolio across product lines and markets. The focus is to ensure consistency, innovation and strengthen the brand’s market position through well-thought-out design and functionality.
We always adapt the solution to your needs and budget – without compromising on quality or creativity.
What the process of a new packaging design might look like in a collaboration with us
Insight & strategy
We start by understanding your product, target audience and market. This forms the basis for a clear design strategy that ensures the packaging stands out and supports your brand.
Creative Direction & Concepts
We develop multiple visual directions based on the strategy. Here we explore colors, design language and storytelling, giving you strong concepts to choose from.
Design development
The chosen concept is further developed into a complete packaging design. We fine-tune the layout, typography, colors and graphic elements so that everything clearly communicates the product's values.
Series & Variants
The design is adapted to additional product variants. We create a coherent visual universe where each variant is easy to distinguish, but still builds on the same brand identity.
Production & follow-up
We will surely help you achieve your production goals. We work with printers and suppliers to ensure that materials, colors and finishes are exactly as they should be.
Packaging design that works just as well
physical & digital
The direction of your packaging design depends on where your product is sold. Will it be sold both online and in-store?
Packaging doesn't just matter on the store shelf, it can play an equally important role digitally:
Experts in packaging design for FMCG
Packaging design for the grocery category requires a very special discipline
Here, consumers make quick decisions, shelf space is at a premium, and even small details can be crucial to whether your product is chosen – or overlooked. At Brand Surface, we help grocery brands create packaging that performs in seconds, whether the product is in the refrigerated counter, on the dry goods shelf, or in a digital campaign. This is especially true for FMCG packaging, where the pace of the customer journey is high and competition is intense.
Design that stands out in the FMCG noise
We combine insights into consumer behavior, category dynamics and visual branding with extensive experience from the retail industry. The result is packaging design that is both functional, production-efficient and visually strong – and that creates clear differentiation in a market where everything competes for attention. That is why FMCG packaging places particularly high demands on clarity, recognisability and visual impact.
We read & stay updated on the grocery market before we design for it
We know the mechanisms in the grocery universe – and especially in FMCG packaging – and we know what it takes to create packaging designs that both elevate the brand and increase sales.
Competition for customer attention in retail is fierce – and packaging is often the first and crucial encounter between the consumer and your product.
Therefore, four elements are particularly important:
Eye-catching and differentiating – a look that stands out on the shelf and catches the customer’s eye in seconds.
Clear communication – the product’s benefits, ingredients and values are presented clearly and credibly.
Function and usability – packaging that is easy to open, handle and store, and that works throughout the value chain from production to store.
Brand identity and aesthetics – design that strengthens recognition, builds trust and supports your position in the market.
When these elements come together, packaging becomes not just a wrapper – but a sales driver that strengthens your brand and increases your product’s success in-store.
A redesign or completely new packaging design?
There are some things that are good to know before embarking on a redesign or completely new design of packaging.
Before embarking on a new packaging design or a full redesign, it is important to understand the mechanisms that influence both customer behavior, brand perception and product performance on the shelf. Small changes can have a big impact, for better or worse, and therefore it is about making decisions on a solid foundation of insight, strategy and knowledge of the market.
Below we review some of the most common areas that are crucial to whether your packaging design creates recognition, relevance and commercial strength – not only now, but also in the years to come.
Timelessness in packaging design
When packaging is changed, there is a risk of:
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That loyal customers no longer recognize the product.
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That the appearance does not match the product’s price or quality.
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That the “visual logic” of the shelf is broken, so that the product loses its placement effect.
We help avoid redesign pitfalls and ensure a result that both modernizes and preserves the brand’s DNA.
Typical challenges in redesign
When packaging is changed, there is a risk of:
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That loyal customers no longer recognize the product.
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That the appearance does not match the product’s price or quality.
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That the “visual logic” of the shelf is broken, so that the product loses its placement effect.
We help avoid redesign pitfalls and ensure a result that both modernizes and preserves the brand’s DNA.
Materials, functionality & protection
The correct packaging must:
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Protect the product during transport.
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Resistant to moisture, light, shock or temperature.
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Ensure a good user experience (opening, dosing, storage).
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Meet logistics and production requirements.
Sustainability & environment
Modern consumers expect transparency.
We advise on:
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Recyclable materials
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CO₂-optimized packaging
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Reduction of unnecessary material
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Creative waste sorting communication
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Environmentally friendly production choices
Dialogue with producers
We can take care of all communication with suppliers and printers, saving you the hassle.
Trends in modern packaging design
The biggest trends right now are:
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Multifunctional packaging
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Minimalist Nordic expressions
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Transparent materials
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Illustration as a primary branding tool
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Unboxing-oplevelser i e-commerce
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Unboxing experiences in e-commerce
Why is Brand Surface the right match for your new
POS material?
Experience
Over 10 years of experience with POS and retail communicationbr />
→ You get an agency that knows the retail environment inside out and knows what creates attention and additional sales in the store – without compromising your brand.
Commercial design
Aesthetics + function
→ You get packaging design that combines branding and business – and turns your product into a visual selling point on the shelf.
Printing & production
Design, printing & production
→ You get packaging design where idea, design, printing and finished packaging work together – with high quality, fewer risks and a result you can be confident in.
Flexible process
We adapt to you, not the other way around
→ You get an agency that works with you – not according to a fixed template – and delivers design that is relevant, effective and created to work in practice.
360° design agency
Your brand, gathered under one roof
→ We create cohesive designs across packaging, POS materials, packshots, 3D, animation and motion graphics and more. We can do most of them.
We have worked with many different cases and have a reference point for virtually all types of packaging.
See examples
|| CASES
A selection of our creative packaging designs.
|| FAQ
What makes a good packaging design?
Good packaging design is both functional and eye-catching. It protects the product, communicates your brand clearly and grabs the customer’s attention in-store or online.
Of course, this is easier said than done, which is why it’s ideal to have a partner with many years of experience and many project references.
Why is good packaging design important?
Packaging is often the customer’s first encounter with your product, so it’s extremely important to leave a positive and memorable impression.
A well-thought-out design increases the chance of sales, creates recognizability and strengthens your brand.
What does a new packaging design cost?
The price varies according to complexity, number of variants and choice of material. If you are curious about a specific price, you are welcome to reach out to us and we can get back to you with an estimate.
How do I choose the right material for my packaging?
The choice depends on the product, sustainability requirements and budget. We provide advice based on function, design and environmental considerations to ensure the solution fits your brand.
Can I get a 3D model of my packaging design before production?
Yes, we create 3D visualizations so you can see how your packaging will look before it goes into production.
What mistakes should I avoid in packaging design?
Avoid unclear branding, too much text and impractical materials. Packaging should be easy to understand, use and stand out positively.
What are the costs associated with packaging design and production?
In addition to design costs, there’s printing, materials and production. We help you get an overview and make the choice that offers the best value and quality for money.
How is a packaging design tested and evaluated before mass production?
Packaging designs can be tested through 3D models and test prints. This ensures that function, message and visual impact work before you invest in mass production.
Furthermore, we can provide a 1:1 physical mockup that gives a realistic idea of what the packaging design will look like before mass production.
|| COMPETENCIES
