Packshot
that reflects
the product's
values & brand
Packshots that elevate your brand and catch the eye
A packshot is more than just a photograph. It’s a visual narrative about your product and the brand behind it. At Brand Surface, our ambition is that your packshots are not only technically sharp, but also consistent with your visual identity, values and the feeling or mood you want to give the customer.
A packshot is much more than a regular product photo
When you choose professional packshots, you prioritize giving the consumer a positive first impression. Both raw materials and finished goods should always appear inviting, whether they are displayed on the webshop, in the catalog, via ads, on social media or directly on the packaging. A well-crafted packshot highlights the character of the product and tells the story behind it, but without long and convoluted explanations.
Many customers study images carefully before making a decision. An accurate product image with correct lighting, color balance and composition builds trust and credibility.
For many brands, this is a crucial element of the consumer journey: the customer instantly understands what they are being offered and gets a sense of quality and finish.
Professional packshots build credibility
Well-crafted packshots reflect company standards and are often the first encounter with your brand.
A well thought-out packshot shows that you take details seriously and respect the customer’s decision. It gives an honest picture of the product and shows that there is nothing to hide. On the other hand, dull, dark or amateurish images can create skepticism and, in the worst case, negatively affect sales figures.
Professional product images also give you great flexibility. You can use them widely for POS material, social media marketing, website or print.
Products with professional packshots convert up to 30% better in e-commerce compared to poor or inconsistent images.
Consistent packshots across variants (e.g. flavor, size, color) increase recognition and brand trust.
Studies show that customers spend more time in webshops where images are clear, consistent and without distracting backgrounds.
Packshots should be used strategically for branding or to increase sales.
What
characterizes
an effective packshot?
Packshots that bring products to life
A successful packshot creates clarity and signals credibility. It captures colors and shapes with precision and shows the product from angles that support its features and strengths.
The background is typically kept simple so the focus remains on the product. This makes the image suitable for e-commerce, print and digital marketing. This is where professional product images work wonders, as they quickly convey the product’s quality and values, while also communicating the company’s desired brand perception.
In addition, packshots create a common thread across channels. From social media to banners and webshops, you ensure that the product is always presented sharply and consistently wherever the customer encounters it.
In a B2B context, product images are not only used for marketing - they also play a role in internal processes such as sales training, product catalogs and dealer presentations.
A well-crafted packshot:
Helps salespeople present the product clearly.
Make it easier for distributors to market the product correctly.
Reduce errors in ordering and logistics by visually displaying product details.
Packshots are therefore not only a question of branding, but also an effective tool throughout the value chain.
3D packshots that are flexible & realistic
3D Packshot that visualizes before production
Digital solutions and capabilities have evolved significantly in recent years and – in conjunction with our high-end dual GPU power – provide significant improvements in our 3D workflows, resulting in more efficient operations and an increased capacity to deliver high quality at a fast pace.
That’s why 3D product images are easier for us to create than ever before, which is to your advantage.
A 3D product image gives you the freedom to visualize your product or packaging with extra depth and variety. With digital 3D packshots, you can show more details and perspectives than a regular product photo allows.
You can rotate the product, add effects or change the background – without having to take new images. This is especially useful for product launches where physical samples are not yet available, or when you want 3D visualizations in multiple variations for your product or packaging design.
This method has the potential to save time and money because 3D product images are easily adapted to new formats and needs.
It doesn’t really matter in which context the product image is illustrated, whether it’s on a mobile screen or on a large scale at a trade show, it always appears razor sharp and detailed.
360 packshot - when all angles need to be considered
Some items require the customer to be able to inspect even the smallest details. Here, 360-degree product imagery is an ideal solution.
The images make it possible to present the product or packaging from all angles – via clicks or interactive views – creating high usability in a commercial context and providing a good overview to stakeholders before product launch.
This reduces doubts, questions and miscommunication and therefore contributes to fewer errors and more time for other processes in the product launch or new packaging launch.
|| CASES
A selection of our captivating packshot cases
Does that sound interesting?
Are your product images helping to sell – or just to show?
|| FAQ
What is the price of packshots?
The price depends on the number of products, the level of editing and the need for 3D or 360 packshots. We offer customized solutions – from single images to complete packages.
We’ll have a no-obligation chat and find a reasonable price for you.
What types of packshots do we deliver?
Our expertise and years of experience mean we can do most things, but here are some typical examples of what we can do for you.
- Traditional packshots
Simple images on a neutral background – ideal for catalogs and webshops. - 3D packshots
Digital renderings with great freedom and high visual quality. - 360 packshots
Interactive images showing the entire product – perfect for curious users. - Group images
Multiple products together – suitable for series or campaigns. - Detail images
Focus on textures, features and surfaces.
What is the process for new packshots?
When you choose us, we always start with a close dialog. We advise on everything from composition and lighting to style choices and backgrounds.
You can choose between classic packshots, realistic 3D packshots and interactive 360 images – depending on your wishes and goals.
With years of experience, we ensure that your images match the requirements of e-commerce, print and digital marketing. All images are delivered in high resolution and can be used freely across media without loss of quality.
How are packshots relevant to my product or packaging?
Both large and small businesses experience a clear difference when moving from quick mobile images to professional product images. The result is often more clicks, longer visit times and fewer returns. The customer feels well informed even before the purchase.
Product images are widely used – in brochures, at trade shows, in online campaigns and on social media. If you have multiple product variants, you can easily show the differences visually.
A good packshot removes doubt and creates confidence. It helps your customers choose you.
It can also prevent a lot of miscommunication and mistakes before the product launch.
When does it make sense to choose 3D pack shots over traditional product photography?
3D packshots are particularly beneficial when the product has not yet been produced, when many variants are desired (e.g. colors or packaging sizes), or when flexibility and quick customization are important. It can save both time and production costs.
Can packshots be reused across platforms and campaigns?
Yes – a professional packshot can be used on everything from webshops and social media to printed matter and trade shows. It provides consistency in communication and reduces the need to produce new content for each format.
Why should we as a company invest in professional packshots instead of taking pictures ourselves?
Professional packshots ensure correct lighting, color balance and sharpness, resulting in a reliable and consistent look. This strengthens both credibility and brand experience. Internally, you save time and resources, while externally you send a signal of quality and professionalism.
How can packshots support B2B sales and reseller relationships?
Consistent and detailed packshots provide retailers, distributors and partners with professional material to use in catalogs, webshops and marketing.
This increases the likelihood that they will present your product correctly and attractively to the end customer.
|| COMPETENCIES
