POS material
POS materials that create visibility, upselling and a stronger brand
POS materials that
stand out in the crowd.
The battle for the customer’s attention is greater than ever – especially in retail, where decisions are often made in seconds. This is where strong POS material is a great tool to give an extra boost to sales.
At Brand Surface, we’re with you every step of the way. From initial idea to a finished, visible result at the point of sale that matches your visual identity and brand identity.
POS stands for Point of Sale and covers all the materials that influence the customer’s choice where it counts: in the store, at the exhibition stand or at the event. Thoughtful design and relevant communication not only boosts sales, but also customer relationships and builds a stronger brand and top-of-mind.
It only works when it works for both you and your customers. That’s why we always start with you and your business at the center. Your wishes, your identity and your goals are the starting point for everything we create.
What does POS material cover?
POS material, or point of sale material, is anything the customer encounters while considering a purchase. It can vary greatly from industry to industry, but some of the most common types include:
Posters & signs
Sharp messages that quickly catch the eye and guide the customer.
Banners and roll-ups
Large eye-catching surfaces – especially at trade fairs and entrances.
Product displays and stands
Creates focus on new or featured products.
Shelf swivels
Small, movable signs directly on the shelf.
Campaign materials
Custom designs for special campaigns, holidays or launches.
Digital POS solutions
Screens, QR codes or interactive displays that provide extra layers of information and experience.
Packaging design
A strong packaging design can act as an excellent POS element, which is why we always recommend having a well thought-out packaging design before producing POS materials, as the two, if designed correctly, can strengthen and support each other.
A large proportion of retail purchase decisions are made in-store, as this is where the customer is standing at the shelf and can be influenced concretely.
POS materials, especially when strategically placed at the shelf or checkout, have been shown to significantly increase impulse purchases. Studies point to figures around 10-20% impact, depending on context and product category.
Eyes are automatically attracted to movement and contrast, so elements such as wobblers, lights or digital displays are particularly effective in creating a stopping effect.
POS isn't just decoration, it's promotional in the short and in some cases the long term - depending on how well the POS project is executed.
We design, produce and print your POS material.
POS materials that
guide your customers.
We know that strong collaboration and thorough insight are essential for a good result. That’s why we’ve made the process simple and transparent – from first contact to delivered material.
Analysis and concept
What do you want the customer to see and where should the focus be? Maybe there are specific products, seasons or offers that need to be highlighted. We provide input and inspiration – so you get solutions that actually move and align with your brand identity.
Design and ideation
Our team of skilled graphic designers create creative solutions that both follow your visual identity and take into account the store layout, the customer journey and the environment where the material will be used. We ensure a common thread between your brand and POS materials and, of course, we make adjustments to keep everyone happy.
Production and quality assurance
We only work with suppliers who can deliver the quality you need. Both print and digital solutions are tested and quality assured so you can take it to the store with confidence. We handle all the practicalities, including deadlines, logistics and deliveries.
Follow-up and optimization
The impact of POS materials doesn’t end when it’s set up. We follow up, evaluate with you and make adjustments as needed to ensure that the material always works optimally with your store and your business.
Why invest in POS materials with us?
POS materials that
streamline your brand.
Maybe you’ve tried a campaign that didn’t quite move customers to the checkout. Often it’s just that the message wasn’t seen or understood at the point where the customer had to make a decision. This is where well-reflected POS materials make the difference.
You get:
- Higher visibility at the busy point of sale
- Nicer and more cohesive store appearance
- Increased brand recognition and credibility
- Motivating the customer to upsell or impulse buy
- Clear guidance and inspiration for the customer
Many years of experience with graphic material
With years of experience in graphic materials – including developing effective POS materials – we know what it takes to create solutions that make a difference in-store. We have already helped a wide range of customers with everything from simple promotional materials to complete POS solutions, and our case studies serve as strong reference points as we develop your next project together.
With us, you get a partner who works quickly and accurately – without compromising on quality. The price always reflects the scope of the project, so you get a solution that is tailored to both your budget and your goals.
POS materials are evolving rapidly - especially with a focus on sustainability and digital integration:
Eco-friendly materials: More stores and brands require FSC-certified cardboard, recycled materials and carbon-reduced printing.
Digital POS: QR codes, AR (Augmented Reality) and interactive displays give the customer extra layers of information - directly at the point of sale and give the customer a reason to interact.
Omnichannel synergy: POS becomes a bridge between physical store and online universe. Customers expect promotions, packaging and POS to work together across platforms.
The modern brand is as digital as it is physical, and POS should follow that line, combining the physical with the digital - streamlining the entire effect of a well-crafted POS material.
We advise you on the right POS material
Whether you’re dreaming of eye-catching shelf spinners or a complete store fit-out with everything from banners to digital displays, we can advise on all options. There are many types of POS material – and the right choice depends on the message, location and target audience.
Do you need to create eye-catching shelf appeal, support a campaign or strengthen your brand visually? We’ll help you find solutions that fit your store and your goals.
There are virtually no limits to what can be done, it’s all about vision, purpose and budget.
Whether you’re dreaming of eye-catching shelf spinners or a complete store fit-out with everything from banners to digital displays, we can advise on all options. There are many types of POS material – and the right choice depends on the message, location and target audience.
Do you need to create eye-catching shelf appeal, support a campaign or strengthen your brand visually? We’ll help you find solutions that fit your store and your goals.
There are virtually no limits to what can be done, it’s all about vision, purpose and budget.
|| CASES
A selection of our POS projects
Contact us to find out how we can help you and your business.
|| FAQ
How do I choose the right POS material?
Start by setting campaign goals, know your target audience, assess available retail space, set a budget, and choose materials according to purpose and desired lifespan
How to design effective POS materials?
Use clear messaging, strong colors, clear branding, and adapt design to target audience and store layout
Can POS material be recycled or made eco-friendly?
The price varies according to complexity, number of variants and choice of material. If you are curious about a specific price, you are welcome to reach out to us and we can get back to you with an estimate.
How long does POS material last?
It depends on the choice of material and location; cardboard and carton are for shorter campaigns, while metal, acrylic or wood can last for several years.
What does POS material cost?
The price depends on material type, print run, design and production.
Small POS solutions such as shelf labels are often inexpensive, while larger solutions such as custom-designed displays require a larger investment.
If you need a specific amount, we are happy to discuss the scope of your next POS project and provide a price estimate.
How long does it take to develop POS materials?
It depends on complexity and production. Simple posters can be ready quickly, while customized displays or digital solutions require longer planning.
How do you measure the impact of POS material?
The impact can be measured through increased sales, in-store customer traffic, social media engagement, etc.
Many companies experience increased sales when POS material is used strategically. Often there is a clear increase in sales throughout the campaign period – and in some cases even after, depending on the scope of the POS project.
How long does it take to develop POS materials?
It depends on complexity and production.
Simple posters can be ready quickly, while customized displays or digital solutions require more planning.
Depending on the scope of the project, we can agree a realistic timeframe. At the same time, we are well equipped to handle urgent tasks with short deadlines.