POS materials that create visibility, additional sales, and a stronger brand
POS materials that stand out in the crowd
Capture customer attention with visually striking & strategically placed POS materials
Make your product inevitable in the store or at the trade fair
The battle for the customer’s attention is greater than ever – especially in retail, where decisions are often made in seconds. This is where strong POS material is a great tool to give an extra boost to sales.
At Brand Surface, we’re with you every step of the way. From initial idea to a finished, visible result at the point of sale that matches your visual identity and brand identity.
What is POS material and why is it important?
POS (Point of Sale) materials are the marketing elements that meet the customer directly in the purchasing situation. This is where the strategic considerations become physical reality and where the last 5% of the purchasing decision is often made. Effective POS materials are not only about beautiful design, but about creating visibility and guiding the customer in the store environment.
At Brand Surface, we understand that POS materials are a critical part of your omnichannel strategy. Whether it’s floor displays, shelf ledges or complex in-store solutions, our platform ensures that your branding remains consistent across all locations.
What does POS material cover?
POS material, or point of sale material, is anything the customer encounters while considering a purchase. It can vary greatly from industry to industry, but some of the most common types include:
Posters & signs
Sharp messages that immediately catch the eye and help the customer on their way. We design materials that are easy to read in a few seconds – and that strengthen the customer’s decision right where it is made.
Banners and roll-ups
Large visual surfaces with a clear eye-catcher that make it easy to be seen at trade fairs, events or at entrances. You get a format that presents your brand simply and convincingly – and is quick to set up.
Product displays and stands
Displays that highlight new or particularly important products. We help you create a natural stopping point in the store where the customer sees exactly what you want to highlight.
Shelf swivels
Small, movable signs that stand out directly on the shelf. Shelf shakers give an extra nod to the customer and create a clear connection between product and message.
Campaign materials
Materials that support your campaigns – whether it’s about holidays, seasons or an important launch. We develop expressions that lift the overall look of the store and give your campaign a clear visual foundation.
Digital POS solutions
Screens, QR codes or interactive formats that give the customer more knowledge and a stronger experience. Digital solutions make it easy to update messages and create dynamism in the store without having to replace all the material.
Packaging design
A strong packaging design can act as an excellent POS element, which is why we always recommend having a well thought-out packaging design before producing POS materials, as the two, if designed correctly, can strengthen and support each other.
POS materials make your product visible & are
Sales-Promoting
POS materials help your product stand out in a sea of other options, and with every exposure, the probability of a transaction increases.
Why POS materials sell:
POS material that removes doubt and creates action
Maybe you’ve tried a campaign that didn’t quite move customers to the checkout. Often it’s just that the message wasn’t seen or understood at the point where the customer had to make a decision. This is where well-reflected POS materials make the difference.
You get:
- Higher visibility at the busy point of sale
- Nicer and more cohesive store appearance
- Increased brand recognition and credibility
- Motivating the customer to upsell or impulse buy
- Clear guidance and inspiration for the customer
Many years of experience with graphic material
With years of experience in graphic materials – including developing effective POS materials – we know what it takes to create solutions that make a difference in-store. We have already helped a wide range of customers with everything from simple promotional materials to complete POS solutions, and our case studies serve as strong reference points as we develop your next project together.
With us, you get a partner who works quickly and accurately – without compromising on quality. The price always reflects the scope of the project, so you get a solution that is tailored to both your budget and your goals.
Materials & production
A good POS design doesn’t live on the screen. It lives in the store. Between the customer’s hands, the movement of their gaze, and the wear and tear of everyday life. That’s why we see materials and production as a natural extension of the design process – not as something that comes afterwards.
The choice of materials has a major impact on both appearance and function. Cardboard can be perfect for short-lived campaigns where pace and flexibility are crucial, while plastic or combination materials are often the right choice for permanent POS that needs to maintain its shape and appearance day after day. It’s not about right or wrong – it’s about the right match between purpose, placement and expected use.
We always design with the reality of the store in mind. Should the POS material stand free on the floor, create an eye-catcher by the shelf or function at eye level? Construction, stability and visibility are closely related – as are assembly and handling. That is why we take into account that the material must be easy to set up, move and reuse, even when the campaign changes.
What the process of creating new POS material might look like in collaboration with us
Analysis & Concept
What do you want the customer to see, and where should the focus be? Perhaps there are specific products, seasons, or offers that need highlighting. We provide input and inspiration—ensuring you get solutions that truly move the needle and align with your brand identity.
Design & Idea Development
Our team of skilled graphic designers creates creative solutions that both follow your visual identity and account for the store layout, customer journey, and the environment where the material will be used. We ensure a common thread between your brand and POS materials, and we naturally adjust until everyone is satisfied.
Production & Quality Assurance
We only collaborate with suppliers who can deliver the required quality. Both printed and digital solutions are tested and quality-assured so you can confidently implement them in-store. We handle all the practicalities, including deadlines, logistics, and deliveries.
Follow-up & Optimization
The effect of POS materials doesn't end once they are set up. We follow up, evaluate with you, and adjust as needed to ensure the material constantly works optimally with your store and your business.
Delivery to All Platforms
We adapt the video for social media, websites, presentations, and events. This way, you get a solution that works across multiple channels without extra work.
POS materials make your product visible & are
Sales-Promoting
POS materials help your product stand out in a sea of other options, and with every exposure, the probability of a transaction increases.
Why POS materials sell:
We advise you on the right POS material
Whether you’re dreaming of eye-catching shelf spinners or a complete store fit-out with everything from banners to digital displays, we can advise on all options. There are many types of POS material – and the right choice depends on the message, location and target audience.
Do you need to create eye-catching shelf appeal, support a campaign or strengthen your brand visually? We’ll help you find solutions that fit your store and your goals.
There are virtually no limits to what can be done, it’s all about vision, purpose and budget.
Why Brand Surface is the right match for your POS material?
Broad experience
Experts in instore solutions
→ We know what creates stop-effect in the store. You get a team that can translate complex campaigns into displays and POS that actually get set up and noticed.
Sales-oriented design
Visibility + conversion
→ Your POS must sell the item right here and now. We design with a focus on the customer journey at the shelf, so your message stands out razor-sharp in a busy store environment.
Production & logistics
From dummy to finished display
→ We handle everything from construction and material selection to finished production. You get POS solutions that are robust, easy to assemble, and optimized for shipping.
Agile execution
Short deadlines, high quality
→ Campaigns move fast. We adapt to your schedule and deliver well-thought-out POS concepts that match your specific needs and budget.
Full overview
Consistency across channels
→ We ensure that your POS material speaks the same language as your packaging and digital marketing. We create the common thread that builds brand loyalty.
We have developed everything from floor displays to shelf talkers for some of the country's largest brands. See how we create visibility.
See POS cases|| CASES
A selection of our POS projects
Lad os hjælpe dig med at skabe uundgåelige POS-displays, der stjæler kundens opmærksomhed
|| FAQ
How do I choose the right POS material?
Start by setting campaign goals, know your target audience, assess available retail space, set a budget, and choose materials according to purpose and desired lifespan
How to design effective POS materials?
Use clear messaging, strong colors, clear branding, and adapt design to target audience and store layout
Can POS material be recycled or made eco-friendly?
The price varies according to complexity, number of variants and choice of material. If you are curious about a specific price, you are welcome to reach out to us and we can get back to you with an estimate.
How long does POS material last?
It depends on the choice of material and location; cardboard and carton are for shorter campaigns, while metal, acrylic or wood can last for several years.
What does POS material cost?
The price depends on the type of material, edition, design and production.
Small POS solutions like shelf ledgers are often inexpensive, while larger solutions like custom-designed displays require a larger investment.
If you are missing a specific amount, we are happy to discuss the scope of your next POS project and provide a price estimate.
What types of POS material are there?
The truth is that POS materials can come in all shapes, materials and sizes. The only limit is your imagination.
But typical POS material can be, for example:
-
Signs and posters at the box office or entrance
-
Table and floor displays
-
Brochures and flyers
-
Banners, ellipses, roll-ups and exhibition equipment
-
Special packaging or thank you cards.
How do you measure the impact of POS material?
The impact can be measured through increased sales, in-store customer traffic, social media engagement, etc.
Many companies experience increased sales when POS material is used strategically. Often there is a clear increase in sales throughout the campaign period – and in some cases even after, depending on the scope of the POS project.
How long does it take to develop POS materials?
It depends on complexity and production.
Simple posters can be ready quickly, while customized displays or digital solutions require more planning.
Depending on the scope of the project, we can agree a realistic timeframe. At the same time, we are well equipped to handle urgent tasks with short deadlines.
|| COMPETENCIES
